Continuing our successful partnership in producing visual content for Warrington-based betting company Betfred, Zut Media was recently commissioned to produce an online advert for UEFA Euro 2016 about the infamous penalty miss by “Psycho” Stuart Pearce in Italia 90.
Stuart famously missed a penalty in the shoot-out against Germany, and then scored in England’s only ever spot kick showdown success in Euro 96 against Spain. In the advert, good sport Stuart is shown missing penalties numerous times against a League One professional goalkeeper, before finally scoring a corker of a penalty.
The video was a major production for us, both in the shoot and in post production. Over 60 versions of the advert were produced to be broadcast on Betfred TV, Betfred’s Social Media channels and Video on Demand.
The filming of the ad turned out to be one of the most fun-filled shoots we’ve had and Matt, our Creative Director, said of his experience of working with the ex-footballer “Stuart really bought into the humorous approach and I think you can see that in the finished productions.” You can see what he means here:
The TV ad for the Euros 2016 isn’t the first time we’ve produced high profile ads for Betfred. Last year Zut produced an ad promoting the “Bet £10 get £30” campaign for their Betfred TV channel which went viral with almost 3 million hits.
In terms of football support at home, within the Zut team there is an even mix of support for Everton, Liverpool, Blackburn and even Shrewsbury. But when it comes to the forthcoming Euros, every one in the office is “united” (pardon the pun!) in coming together to support England in their campaign.
Kick off for Euro 2016 starts on Friday 10th June at Stade de France in Paris and runs through to Saturday 10th July. Wishing England all the best for the competition.
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