BETFRED | ZUT MEDIA

BETFRED

Mar 1st, 2017 by admin - 0 Comments

Zut created a TV campaign for Betfred starring England legend Stuart Pearce. The campaign, themed around ‘nostalgia’, features a series of six TV ads and video content for Betfred’s social media platforms and in-house TV channel.

The ads feature an 80s inspired living room set, classic retro footballer perms and an iconic ‘brick’ mobile phone. There are also some references to Pearce’s famous Italia '90 World Cup penalty miss.
Mark Hancock, Zut Media producer and co-owner, said: “Having Stuart compare ‘old school’ aspects of football with the modern game, then making these comparisons with traditional-versus-modern day betting methods available with Betfred, has made for some very entertaining ads.”

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