BetfredWhenever You Bet…

For the start of the 2019/20 football season, Zút were commissioned to create a motion graphics-based series of adverts to advertise the range of Betfred products available on their various sports markets, linking the product USP to brand identity in an eye-catching, memorable way.

To underpin the campaign, the narrative and styling concentrated primarily on brand and product, rather than concept-led creative. To do this, we used a mixture of stylised text graphics, illustration and treated footage to present a series of succinct, on-brand messaging, making heavy use of Betfred’s brand colours of red, blue and white.

The creative approach helped to ensure easy creation of other supporting assets for use across multiple channels and platforms, allowing for more reactive marketing opportunities in response to real-world changes that may occur throughout the season.

  • Liverpool
    Liverpool Innovation Park,
    Digital Way,
    Liverpool L7 9NJ
  • Manchester
    6th Floor,
    51 Lever Street,
    Manchester M1 1FN
  • London
    3rd Floor,
    33 Finsbury Square,
    London EC2A 1AG

Tel: 0845 862 4445

Opening Hours:
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday