To promote their new £10million jackpot games, Betfred commissioned a series of TV and digital ads as part of a wider acquisition campaign for their online casino platform.

The wholly animation-based creative involved the building of a virtual 3D casino environment, rendered in a neon-stylised design using Betfred’s brand colours. The campaign, which runs for 12 months, was used across regional and national TV, which was then used to yield further assets for use in POS and digital platforms across Betfred’s social platforms.

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