BetfredNew Season, New Story
Key skillsCreative concepting; script writing; storyboarding; art direction; video production; set design; location sourcing; photography; editing; animation; design
For the start of the 2018-19 football season, Betfred commissioned Zút to produce a series of TV commercials advertising their various sports betting markets.
The creative was based around well-known sporting clichés that fans of football (and other sports) recognise as part of a typical season. Using a clever rhyming scheme and exaggerated visual gags, the tongue-in-cheek humour was created to compliment Betfred’s established identity and tone-of-voice in its other marketing campaigns.
Shot over a 2 day schedule, production involved location shooting at a Stockport County’s football ground, a local pub, a golf course and custom-built studio sets to show the diversity of sports markets that Betfred offers.
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