BetfredGet House. Win Car.
Key skillsCreative concepting; script writing; storyboarding; art direction; video production; set design; location sourcing; photography; editing; animation; design
To promote Betfred’s improved online bingo product, Zút were commissioned to produce a national TV commercial campaign, supported by digital and social media content, aimed at attracting new customers.
For this year’s campaign, Betfred gave away a free car to one lucky player, and so the advert creative was centred around scenarios where a bingo player might unexpectedly win the grand prize.
Production of the commercial involved external location shooting, with 3D animation and visual effects added in post-production, and was broadcast on Sky, ITV and video-on-demand services.
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