BetfredGet House. Win Car.

Key skills

Creative concepting; script writing; storyboarding; art direction; video production; set design; location sourcing; photography; editing; animation; design

To promote Betfred’s improved online bingo product, Zút were commissioned to produce a national TV commercial campaign, supported by digital and social media content, aimed at attracting new customers.

For this year’s campaign, Betfred gave away a free car to one lucky player, and so the advert creative was centred around scenarios where a bingo player might unexpectedly win the grand prize.

Production of the commercial involved external location shooting, with 3D animation and visual effects added in post-production, and was broadcast on Sky, ITV and video-on-demand services.

  • Liverpool
    Liverpool Innovation Park,
    Digital Way,
    Liverpool L7 9NJ
  • Manchester
    6th Floor,
    51 Lever Street,
    Manchester M1 1FN
  • London
    3rd Floor,
    33 Finsbury Square,
    London EC2A 1AG

Tel: 0845 862 4445

Opening Hours:
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday