BetfredAt The Heart Of Cheltenham
The annual Cheltenham Festival is one of the biggest events in the horse racing calendar, and provides a great opportunity for Betfred to promote its products and markets to fans of the sport.
For the past 5 years, Betfred have commissioned Zút to produce the main promotional campaign for this event, developing the creative execution and using this as the basis of a multi-channel marketing campaign, encompassing television, social media, digital and print platforms.
For 2018, Zút devised a graphic style, inspired by the opening sequence to the popular TV programme ‘Peaky Blinders’, which was then used as the basis for an animated TV commercial across multiple edits, as well as supporting digital content for online platforms. Zút then used these animated graphic elements in the development of a bespoke mobile microsite, which we created specifically for customers to use during the festival.
LiverpoolLiverpool Innovation Park,
Liverpool L7 9NJ
51 Lever Street,
Manchester M1 1FN
33 Finsbury Square,
London EC2A 1AG
Tel: 0845 862 4445
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday