BetfredThe Calm Before The Roar

Key skills

Creative concepting; script writing; storyboarding; art direction; video production; set design; location sourcing; photography; editing; animation; design

Zút have worked with Betfred for over 5 years, developing stand-out digital and TV commercial campaigns for their marketing team.

For the 2019 Cheltenham Festival, which, an important date in the Horse Racing calendar, Zút were commissioned to produce a TV commercial, supporting digital content and photography to promote the forthcoming event.

Zút devised the creative concept and approach and executed the shoot across three days.

In addition, to support the wider campaign Zút produced photography and artwork for use in Betfred’s retail environments and point-of-sale systems all using our in-house team.

Throughout our working relationship with Betfred, we have demonstrated the breadth of skills and experience at our disposal, proving the advantages of working with a full-service creative production company when developing multi-channel campaigns.

  • Liverpool
    Liverpool Innovation Park,
    Digital Way,
    Liverpool L7 9NJ
  • Manchester
    6th Floor,
    51 Lever Street,
    Manchester M1 1FN
  • London
    3rd Floor,
    33 Finsbury Square,
    London EC2A 1AG

Tel: 0845 862 4445

Opening Hours:
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday