Chester Racecourse480 Years in The Making
Key skillsCreative concepting; script writing; storyboarding; video production; art direction; photography; editing; animation; design
Over a 3 year working relationship with Chester Racecourse, Zút have produced a variety of promotional video content and still photography with the aim of attracting greater numbers of casual racegoers.
For 2019, Chester Racecourse wanted to celebrate the historic link between the city and the racecourse, now in its 480th year. To do this, Zút produced a range of content from a TV Commercial, that sat as the ‘hero’ piece, as well as a number of digital assets in the form of a mini history documentary and interviews with Michael Owen, Marwan Koucash and Franny Norton.
The series of video and animation content which were all brought to life with bespoke illustrations, animations and specialist filming. The creative we devised was then deployed regionally across TV via SkyAdsmart, on billboard sites around the region, as well as a supporting social media campaign and digital campaign.
LiverpoolLiverpool Innovation Park,
Liverpool L7 9NJ
51 Lever Street,
Manchester M1 1FN
33 Finsbury Square,
London EC2A 1AG
Tel: 0845 862 4445
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday