Everton Football ClubNothing Will Be The Same
Key skillsCreative; script writing; storyboarding; video production; casting; photography; editing; animation; design
Zút have a long-standing and successful relationship with Everton Football Club, and have produced creative concepts, art direction, video content and photography to support their Season Ticket sales campaigns.
For the 2016/17 campaign, Zút worked with Everton’s in-house creative team to devise a visual style for the video and print assets, around the “Nothing Will Be The Same” strapline, derived from a famous quote from one of the club’s most iconic players, Alan Ball.
Zút devised the video narrative, which was centred around Everton fans’ relationship with the club, using authentic recollections of why they follow the team, how they became fans and their most memorable moments as a devoted fan.
These recollections were then used to underpin a wider print and digital campaign, which was enhanced by photography of the team and fans that using a double exposure technique.
The campaign was well-received by fans and commercial partners alike, and the traction gained from the video series across social media helped Everton to break records for its sales targets.
“The team at Zut always demonstrate a clear understanding of the brief. We are thrilled with their creative approach and the campaign really has been a huge hit with the fans.”
Richard Kenyon, Director of Marketing at Everton Football Club
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