Liverpool Football Club‘Tis the Season To Believe
Key skillsCreative concepting; script writing; storyboarding; video production; set design; location sourcing; photography; editing; animation; design; visual merchandising
For the past 3 years, Zút have produced a wide range of content and campaign creative to support the retail, commercial and tourism departments of Liverpool Football Club.
To support the club’s campaign for the 2019 Christmas sales period, we produced a series of adverts, told episodically over 4 weeks, featuring some of LFC’s biggest stars.
The adverts required the construction of a bespoke Christmas market, and featured a local choir singing well-know LFC songs, underpinning a narrative that links the magic of Christmas with fans hopes and ambitions for their club’s success.
Zút devised the campaign strapline “’Tis the season to believe” to encapsulate this sentiment, for which we also created artworking assets and design guidelines.
To link the visual creative seen in the films, Zút also designed the visual merchandising displays for each of LFC’s 7 retail locations, bringing elements from the Christmas market scenes into each window display.
LiverpoolLiverpool Innovation Park,
Liverpool L7 9NJ
51 Lever Street,
Manchester M1 1FN
33 Finsbury Square,
London EC2A 1AG
Tel: 0845 862 4445
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday