Marketing LiverpoolDo It Your Way

Key skills

Creative; storyboarding; video production; location sourcing; photography; editing

Marketing Liverpool commissioned Zút to create a series of short destination marketing videos, as well as a suite of photography assets to inspire both domestic and international tourists to visit the Liverpool City Region.

Videos were produced centred around specific individual ‘visitor’ experiences in Liverpool. The brief was to produce content that is creative and inspiring, reflecting the ‘Do It Your Way’ campaign theme, emphasising the original experiences in the City Region offer.

The videos took the form of short, voiceover-lead stories, consisting of a montage of scenes depicting a Liverpool resident or visitor against a backdrop of local attractions and landmarks. Footage was driven by authentic narrative given by the featured character discussing in their own words what they love about the city, giving the overall tone a more natural, honest feel.

The speaker never addressed the camera directly, with key words or phrases from their voiceover appearing on-screen as spoken, to draw the viewers’ attention to specific positive remarks made about the city.

  • Liverpool
    Liverpool Innovation Park,
    Digital Way,
    Liverpool L7 9NJ
  • Manchester
    6th Floor,
    51 Lever Street,
    Manchester M1 1FN
  • London
    3rd Floor,
    33 Finsbury Square,
    London EC2A 1AG

Tel: 0845 862 4445

Opening Hours:
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday