Marketing LiverpoolDo It Your Way
Key skillsCreative; storyboarding; video production; location sourcing; photography; editing
Marketing Liverpool commissioned Zút to create a series of short destination marketing videos, as well as a suite of photography assets to inspire both domestic and international tourists to visit the Liverpool City Region.
Videos were produced centred around specific individual ‘visitor’ experiences in Liverpool. The brief was to produce content that is creative and inspiring, reflecting the ‘Do It Your Way’ campaign theme, emphasising the original experiences in the City Region offer.
The videos took the form of short, voiceover-lead stories, consisting of a montage of scenes depicting a Liverpool resident or visitor against a backdrop of local attractions and landmarks. Footage was driven by authentic narrative given by the featured character discussing in their own words what they love about the city, giving the overall tone a more natural, honest feel.
The speaker never addressed the camera directly, with key words or phrases from their voiceover appearing on-screen as spoken, to draw the viewers’ attention to specific positive remarks made about the city.
LiverpoolLiverpool Innovation Park,
Liverpool L7 9NJ
51 Lever Street,
Manchester M1 1FN
33 Finsbury Square,
London EC2A 1AG
Tel: 0845 862 4445
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday