Northern CitiesCities of the North
Key skillsCreative; storyboarding; video production; art direction; location sourcing; casting; editing;
To support the delivery of their international tourism campaign to promote key destinations in the North of England, Zut were commissioned to produce a destination marketing film to promote a new multi-city tourism offering featuring Liverpool, Manchester, Leeds, Hull and NewcastleGateshead.
Aimed at international millennial city breakers from the Netherlands, Germany and the Nordics, the video provides a snapshot of the cultural highlights at each bustling city along the TransPennine Express train route.
The objective was to capture the vibrancy and uniqueness of the five cities by clearly differentiating between them through product and hero imagery, as well as emphasise ease of connectivity between the cities to act as a catalyst to stimulate visits and bookings.
LiverpoolLiverpool Innovation Park,
Liverpool L7 9NJ
51 Lever Street,
Manchester M1 1FN
33 Finsbury Square,
London EC2A 1AG
Tel: 0845 862 4445
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday