Archives: Case studies

The objective was to make visitors to London more aware of the diversity of activities to do during their stay, encouraging tourists to venture further afield to find things of interest in an area not as well known to non-residents of London. Working with their appointed marketing agency, Vivid, we created a bright, modern and […]

We made the video stand out from the crowd with dynamism and energy, reflecting the content themes of leadership, entrepreneurship and real-world business skills. We worked closely with the School’s marketing team to really understand the purpose and objectives behind the wider campaign, ensuring the resultant video was a true asset.

Aimed at international millennial city breakers from the Netherlands, Germany and the Nordics, the video provides a snapshot of the cultural highlights at each bustling city along the TransPennine Express train route. The objective was to capture the vibrancy and uniqueness of the five cities by clearly differentiating between them through product and hero imagery, […]

Our concept ‘We Are Hope’ centred upon life-changing patient stories that highlighted extraordinary levels of care and compassion shown by some of their team. The films purpose was to make the staff feel proud of themselves and the Trust, boosting morale and reminding everybody of the vital contributions they all make to real people’s lives. […]

For the 2019 Grand National Festival, Zut were commissioned to produced video content to promote the Grand National Festivals ‘Ladies Day’ Friday event. We devised a quirky narrative using a collection of ‘characters’, each of whom would be instantly recognisable to the target audience as being representative of either themselves, or someone they know. The […]

For the 2016/17 campaign, Zút worked with Everton’s in-house creative team to devise a visual style for the video and print assets, around the “Nothing Will Be The Same” strapline, derived from a famous quote from one of the club’s most iconic players, Alan Ball. Zút devised the video narrative, which was centred around Everton […]