Archives: Case studies

For the past 5 years, Betfred have commissioned Zút to produce the main promotional campaign for this event, developing the creative execution and using this as the basis of a multi-channel marketing campaign, encompassing television, social media, digital and print platforms. For 2018, Zút devised a graphic style, inspired by the opening sequence to the […]

For the launch of their new product, ActivPanel, they commissioned Zút to produce an animated video set to an emotive voice-over script, that gives an overview to the product and its main benefits. The creative used highly stylised motion graphics to convey the ethos of the company and the new technological approach to teaching.

For this year’s campaign, Betfred gave away a free car to one lucky player, and so the advert creative was centred around scenarios where a bingo player might unexpectedly win the grand prize. Production of the commercial involved external location shooting, with 3D animation and visual effects added in post-production, and was broadcast on Sky, […]

Founded in 2003, Evoke have grown into a 75-strong team, based in state-of-the-art, purpose-built premises in Bromborough, and have become an international leader in providing innovative brand engagement solutions to some of the world’s largest companies, including McDonalds, Google and Tesco. Zút were commissioned to produce a video that demonstrated this commitment to innovation, using […]