PZ CussonsRafferty’s Garden

Key skills

Creative; script writing; storyboarding; video production; casting; photography; editing; animation; design

Since its introduction in 2007, Rafferty’s Garden has grown to become the No. 1 infant nutrition brand in Australia.

To build upon this success, PZ Cussons wanted to expand distribution of Rafferty’s Garden to the wider Asia/Pacific market, where pre-prepared baby food is relatively new concept.

Zút were commissioned to produce a TV commercial to be broadcast in-market, to raise awareness of Rafferty’s Garden and the product’s unique selling points and characteristics

Due to the lack of an existing, established market for these products, our brief was to help build trust in the brand and its values, as well as provide information about the product’s benefits.

We devised the film to convey the market-leading credentials, the range of available products, the purity and provenance of product (manufacturing process and premium ingredients), and to show how the product is used, all with a focus on quality, giving the film a polished, high-end look.

  • Liverpool
    Liverpool Innovation Park,
    Digital Way,
    Liverpool L7 9NJ
  • Manchester
    6th Floor,
    51 Lever Street,
    Manchester M1 1FN
  • London
    3rd Floor,
    33 Finsbury Square,
    London EC2A 1AG

Tel: 0845 862 4445
Email: info@zutmedia.com

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