PZ CussonsRafferty’s Garden
Key skillsCreative; script writing; storyboarding; video production; casting; photography; editing; animation; design
Since its introduction in 2007, Rafferty’s Garden has grown to become the No. 1 infant nutrition brand in Australia.
To build upon this success, PZ Cussons wanted to expand distribution of Rafferty’s Garden to the wider Asia/Pacific market, where pre-prepared baby food is relatively new concept.
Zút were commissioned to produce a TV commercial to be broadcast in-market, to raise awareness of Rafferty’s Garden and the product’s unique selling points and characteristics
Due to the lack of an existing, established market for these products, our brief was to help build trust in the brand and its values, as well as provide information about the product’s benefits.
We devised the film to convey the market-leading credentials, the range of available products, the purity and provenance of product (manufacturing process and premium ingredients), and to show how the product is used, all with a focus on quality, giving the film a polished, high-end look.
LiverpoolLiverpool Innovation Park,
Liverpool L7 9NJ
51 Lever Street,
Manchester M1 1FN
33 Finsbury Square,
London EC2A 1AG
Tel: 0845 862 4445
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday