Social Chain & NetellerFacebook Live

Working closely with social agency, Social Chain, Zut were tasked with the production of a two-hour live broadcast on transfer deadline day.

From sourcing a suitable Manchester location, to a ten-person crew, make-up, lighting and creating two set-ups including a green screen set.

Our presenters included Soccer Am’s Max Rushden, Social Influencer Layla Anna-Lee with guests including the Cheeky Boys, Darren Farley and the Wealdstone Raider.

The show, streamed live from the roof of Hotel Football, mixed pre-recorded VT’s, comedy scenarios with interaction and response to the latest developments as the transfer deadline window closed.

Viewers interacted with the stream via competitions and live Q&A throughout.

600,000 fans were reached in just two hours with 114,000 video views and engagement rate of 4.47%.

The stream was also nominated for a Creative Pool award.

  • Liverpool
    Liverpool Innovation Park,
    Digital Way,
    Liverpool L7 9NJ
  • Manchester
    6th Floor,
    51 Lever Street,
    Manchester M1 1FN
  • London
    3rd Floor,
    33 Finsbury Square,
    London EC2A 1AG

Tel: 0845 862 4445

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