Social Chain & NetellerFacebook Live
Working closely with social agency, Social Chain, Zut were tasked with the production of a two-hour live broadcast on transfer deadline day.
From sourcing a suitable Manchester location, to a ten-person crew, make-up, lighting and creating two set-ups including a green screen set.
Our presenters included Soccer Am’s Max Rushden, Social Influencer Layla Anna-Lee with guests including the Cheeky Boys, Darren Farley and the Wealdstone Raider.
The show, streamed live from the roof of Hotel Football, mixed pre-recorded VT’s, comedy scenarios with interaction and response to the latest developments as the transfer deadline window closed.
Viewers interacted with the stream via competitions and live Q&A throughout.
600,000 fans were reached in just two hours with 114,000 video views and engagement rate of 4.47%.
The stream was also nominated for a Creative Pool award.
LiverpoolLiverpool Innovation Park,
Liverpool L7 9NJ
51 Lever Street,
Manchester M1 1FN
33 Finsbury Square,
London EC2A 1AG
Tel: 0845 862 4445
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday