The Hut GroupMy Protein

Key skills

Creative; storyboarding; video production; location sourcing; photography; editing

As part of a seasonal product campaign, The Hut Group commissioned a commercial to promote their My Protein range of dietary supplements.

The product, aimed at gym and fitness enthusiasts, was being promoted as part of a summer promotional campaign, with a special discounted package of products.

Our creative was centred around watching the gradual improvement in fitness from the point of view of a typical user doing regular training in conjunction with using My Protein products.

In order to capture the footage in this style, we developed our own in-house POV camera rig, which the actor wore to give a first-person view of their typical routines and regimes, highlighting how they achieved their fitness goals with the help of My Protein products.

  • Liverpool
    Liverpool Innovation Park,
    Digital Way,
    Liverpool L7 9NJ
  • Manchester
    6th Floor,
    51 Lever Street,
    Manchester M1 1FN
  • London
    3rd Floor,
    33 Finsbury Square,
    London EC2A 1AG

Tel: 0845 862 4445

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Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday