The Hut GroupMy Protein
Key skillsCreative; storyboarding; video production; location sourcing; photography; editing
As part of a seasonal product campaign, The Hut Group commissioned a commercial to promote their My Protein range of dietary supplements.
The product, aimed at gym and fitness enthusiasts, was being promoted as part of a summer promotional campaign, with a special discounted package of products.
Our creative was centred around watching the gradual improvement in fitness from the point of view of a typical user doing regular training in conjunction with using My Protein products.
In order to capture the footage in this style, we developed our own in-house POV camera rig, which the actor wore to give a first-person view of their typical routines and regimes, highlighting how they achieved their fitness goals with the help of My Protein products.
LiverpoolLiverpool Innovation Park,
Liverpool L7 9NJ
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Manchester M1 1FN
33 Finsbury Square,
London EC2A 1AG
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