The Jockey ClubA Day For Champions
Key skillsCreative; storyboarding; video production; art direction; location sourcing; editing
The Jockey Club and Zút have worked together for 2 years, during which time we have helped produce stand-out creative video content to help boost ticket sales for their racecourses various racecourse locations.
For the 2019 Grand National Festival, we were commissioned to produced commercials to promote the Thursday race meeting, which for 2019 was called “Champions’ Day”.
The video featured an emotive script devised by Zút, delivered to camera “down the lens” by instantly-recognisable horse racing and sporting stars, talking about what it takes to make a champion. The film had a stylised, cinematic quality that was carried by a dramatic soundtrack to convey the high-quality racing action that traditionally is seen on Grand National Thursday.
LiverpoolLiverpool Innovation Park,
Liverpool L7 9NJ
51 Lever Street,
Manchester M1 1FN
33 Finsbury Square,
London EC2A 1AG
Tel: 0845 862 4445
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday