The Jockey ClubA Day for Us
Key skillsCreative; script writing; storyboarding; video production; casting; photography; location sourcing; art direction; editing; animation; design
The Jockey Club and Zút have worked together for 3 years, during which time we have helped produce stand-out creative video content to help boost ticket sales for a number of their racecourses.
For the 2019 Grand National Festival, Zut were commissioned to produced video content to promote the Grand National Festivals ‘Ladies Day’ Friday event.
We devised a quirky narrative using a collection of ‘characters’, each of whom would be instantly recognisable to the target audience as being representative of either themselves, or someone they know.
The aim was to create a slightly tongue-in-cheek representation of a group of women’s preparation for attending raceday, with the tone pitched to appeal to the women of Liverpool and the wider region.
Our extensive experience within sport in general, and horse racing in particular, gives us a valuable insight into The Jockey Club’s business, its objectives, and how to meet and exceed their expectations in all content we produce.
LiverpoolLiverpool Innovation Park,
Liverpool L7 9NJ
51 Lever Street,
Manchester M1 1FN
33 Finsbury Square,
London EC2A 1AG
Tel: 0845 862 4445
Monday – Friday 9am to 6pm
CLOSED Saturday & Sunday