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ZUT’S ‘ON TREND’ WITH FASHION RETAILERS

Zut has been given the task of live streaming events for both River Island and Benetton through the Facebook Live platform.Italian fashion brand, Benetton, appointed the agency to launch its new Liverpool store. Working with renowned fashion and lifestyle blogger, Scouse Bird, the agency pulled in almost 5,000 unique viewers for a Facebook Live video from the new store.Zut was also commissione...

ZUT LIVE STREAMS RIVER ISLAND FASHION EVENT

We teamed up with River Island to live stream a fashion event from the Style Studio at the retailer’s Liverpool city centre store last night (2 November).The partywear themed event, featuring fashion blogging power couple, Megan Ellaby and George Craig, was streamed through the Facebook Live platform.The broadcast reached more than 40,000 and had 9,000 unique views during the event on River ...