Client: Knauf Insulation North America
Project: Game On - National Sales Conference
Output: Video production and team building activities
Repeat assignment to deliver the motivational and fun elements of the annual sales, marketing and business development conference at Knauf Insulation’s North American HQ outside Indianapolis.
A team of four, including two producers, a cameraman and editor headed off for eight days to produce a suite of on-site videos based on the theme of sports performance and success. Tapping into popular American sports TV programmes and presenters, we motivated the sales team inbetween concentrating on 2012 results and serious business objectives for 2013.
The four day conference concluded with a Super Bowl tailgate party and a showing of the videos produced during the week.
Previous to the American event, Zut Media organised the 3-day Knauf Northern European Sales Conference, held at the prestigious Lowry Hotel in Manchester. This included an interactive treasure hunt, taking in racing simulators, the National Football Museum and cocktail lessons at the trendy Liquorice bar.
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