Video’s Place In The EU Referendum

You’d have to have been living in a cave since Christmas (or earlier) to have not seen any publicity concerned with the EU Referendum Vote, which takes place on 23rd June.

Millions, if not billions, of pounds will have been spent by each side of the argument to produce media that pulls you to their side of the street and talks at you to get you thinking like they do.  And, ultimately voting as they wish you to.

It’s happened for decades.  Every time there’s a General Election we’re subject to Party Political Broadcasts and the like, by each of the relevant parties.

Now though, in the brave new world of Social Media and “always on” online platforms, methods of persuading the voting public has changed.  And video, in all it’s forms, is very much part of that.  Mightily so. eMarketer reports that users spend an average of 5.5 hours each day watching video content.

So, wisely, both sides of the referendum camp have heavily employed video to do their campaigning for them.  Outlining both sides of argument, videos have populated any platform they can be uploaded to.  And, as you would expect, there’s been a complete range of good, bad and indifferent ones.

A plethora of serious, facts only videos from both the Remain and Leave Campaigns have been produced.  Brexit, the group lobbying for us to vote to leave the EU, produced an hour-long video (The Brexit Movie) incorporating a whole raft of interviews with respected and powerful people, everyday working folk and a smattering of our European friends.

Not everyone, however, relates to serious and opinion-based content.  There’s a cheeky and somewhat tongue-in-cheek video gone viral with over 600K hits on YouTube produced by UKIP member Mandy Boylett.

Shamelessly skitting the famous Three Lions track by The Lightening Seeds featuring David Baddiel and Frank Skinner, it includes glittery Union Jack T shirts and shorts being sported by a blonde and a brunette.  See what me mean here:

Celebrities have also appeared in videos ad infinitum to add their weight to each side of the argument and not to be outdone, Sir Bob Geldof happily spoke to UNILAD to explain why he’s adamant that we remain in the EU.

Thankfully expletive free, but still as passionate and eloquent as ever, Sir Bob talked candidly to UNILAD about his reasons and quoted statistics like they were going out of fashion.  At six minutes long, it’s a tad longer than a lot of interview-based videos, but worth a watch, if only to listen to the realm of information this clever man carries in his head!

Reflecting the current trend for animation, The Telegraph newspaper commissioned a cute and quirky video strongly backing the Remain campaign.

With the only additional audio being an upbeat Eurovision-type music track (no voiceover) so viewers concentrate on the four key points of the Remain camp.  Flashed across the screen at strategic points, each point is backed up by facts intended to flawlessly promote their argument.

Who you vote for, of course, is up to you.  Zut Media in no way intend to influence voters one way or the other.

That’s not our job.  But, given the historical vote we will experience on the 23rd and how video, our life blood, has been employed to persuade people, we thought it might be fun to have a look at what is out there.

If you’re tasked with persuading an audience about certain issues, you could do a lot worse than commissioning a video.  And when you’re at that stage, give us a shout.


Published on June 22, 2016 | In Uncategorised

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