We kicked off the the new season for Betfred with a campaign inspired by the agony and the ecstacy of being a sports fan. The campaign brings famous sports clichés to life with comic effect, while celebrating the highs and lows of being a dedicated sports fan.
Zut’s creative for the multi-channel campaign, including TV, radio, digital and social media content, captures all the feelings of excitement and anticipation that go hand in hand with being a sports fanatic.
Natalie Bradford, Group Campaign Manager at Betfred, said: “Zut approached the brief with a clear knowledge of the Betfred brand and a real understanding of our audience. The campaign is about the whole shared experience of being a sports fan and I am confident it will have a strong impact on our target audience.”
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