Betfred | ZUT MEDIA

Betfred

Nov 7th, 2018

We kicked off the the new season for Betfred with a campaign inspired by the agony and the ecstacy of being a sports fan. The campaign brings famous sports clichés to life with comic effect, while celebrating the highs and lows of being a dedicated sports fan.

Zut’s creative for the multi-channel campaign, including TV, radio, digital and social media content, captures all the feelings of excitement and anticipation that go hand in hand with being a sports fanatic.

Natalie Bradford, Group Campaign Manager at Betfred, said: “Zut approached the brief with a clear knowledge of the Betfred brand and a real understanding of our audience. The campaign is about the whole shared experience of being a sports fan and I am confident it will have a strong impact on our target audience.”



This website uses cookies, you are accepting this by continuing. more information

Our website by default is set to allow cookies because without this setting our website would not be viewed at it's best. Continuing to use our website assumes that you are okay with this and if you are not then please change the settings accordingly.

Close