191616Zut was tasked with creating a campaign to launch Betfred’s innovative new ‘Pick Your Punt’ builder. We created a suite of motion graphics ads for TV, radio and digital to help raise awareness of the new app-based product and generate excitement and usage among punters.
The animation highlights the key features of Betfred’s ‘Pick Your Punt’ builder, which allows punters to create their own unique bets and see the odds instantly. The motion graphics explainer ads also demonstrate how easy the new feature is to use on a smartphone.
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