Working with Betfred on Cheltenham 2018 the campaign, which included television and radio commercials, as well as video content, was centred around some of the Cheltenham Festival’s most iconic horses.
The campaign features animated imagery of the event’s legendary winners, alongside traditional newspaper headline graphics, to highlight the strong heritage of the Cheltenham Festival. The animation placed Betfred at the heart of the action.
Mark Pearson, Head of Media at Betfred, said: “Zut’s campaign reflects the thrill and excitement of the Cheltenham Festival in what is the most important event of the year for Betfred.”
“We have worked with Zut for a number of years and during that time the team has demonstrated a thorough knowledge of the industry and a clear understanding of the Betfred brand. We are delighted with the new campaign and I am sure it will be well received by punters.”
Rob Pickard, Producer at Zut, added: “We are extremely proud of our most recent campaign for Betfred and I am confident that it will help place the brand at the heart of the action during this year’s Cheltenham Festival.
“As an agency, we have a passion for sport, leisure and entertainment so we were thrilled to have landed the brief for Betfred’s Cheltenham campaign.”
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