Everton Football Club has once again partnered with Zut to produce a film to promote the Club’s 2016 / 2017 season ticket campaign. The campaign was based around the well-known Alan Ball quote, “Once Everton has touched you nothing will be the same”.
The film features four season ticket holders and tells their own personal story of their memories and experiences with the club. Using social media, Everton supporters were asked to share their memories and from this four season tickets holders were cast to feature in the four-minute film.
The campaign is being rolled-out extensively online as part of an integrated digital marketing campaign.
Richard Kenyon, Everton’s Director of Marketing and Communications, said: “We were really pleased with the film. Through the memories and stories of the Evertonians featured we’re certain the fans will be able to recognise something familiar to them. As the campaign progresses we’re looking forward to fans sharing their stories with us. We were impressed with Zut’s concept and from the feedback we have had from fans following the launch we’re confident that it will create the desired reaction with supporters. Zut and Everton’s marketing team has really pushed the creative boundaries with this film and the increased production values are clear to see in its finish.”
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