Liverpool FC signed Zut to launch the club’s new autumn / winter fashion collection. As part of the campaign delivery, Zut orchestrated photography and video shoots with players Mohamed Salah, Jordan Henderson, James Milner, Andrew Robertson, Virgil Van Dyke, Xherdan Shaqiri and Allison Becker modelling key pieces from the range.
Inspired by high end fashion labels, styling on the shoot was deliberately kept sleek and crisp, while red lighting was used to help create dramatic impact.
Zut also delivered content for Liverpool Football Club’s ‘Back to School’ collection and the team photographed Jurgen Klopp as part of a campaign to launch the club’s ‘Manager’ range of apparel.
The autumn / winter retail campaign includes digital content, print and outdoor advertising as well as in-store marketing.
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