Myprotein goes POV for summer promotional
Myprotein, part of the online retail giant, The Hut Group approached Zut to create a 1-minute ad to support it’s my summer promotional campaign.
The ad, which was all shot POV (point of view), creates a unique perspective of what’s involved in transforming your body through exercise and the correct nutrition.
A specially designed POV headcam was built by Zut to house a Sony A7S camera to create the quality footage required.
The ad was shot on location at Total Fitness in Wilmslow and featured athletes Ashley Wilson and Jenny Watt who trained wearing the headcam.
Zut MD Alan Gaffney, explains “This was much more than using some Go-Pros. We needed something that gave us film quality footage in a gym environment and we’re delighted with the finish”.
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